Since launching  in January of 2016, Josie and Sally have been so blessed by the overwhelming popularity of their DIY Lifestyle Product line. Brainstormed and dreamed up in Sally's living room, the inspiration for IOD's products come from a belief that being creative is part of everyone's core. Their desire is to inspire, encourage and empower people to dig deep and challenge themselves to greater knowledge of their potential. They want to inspire a higher standard for the world of DIY with tools that allow one to push the boundaries of what is possible with a little imagination and passion.